E-business curriculum in action at the University of Nebraska-Lincoln
Offering e-business/e-commerce courses no longer provides competitive advantages. They are now a competitive necessity. Schools already offering the courses are continuously refining the curriculum to keep up with the innovations in the area. Schools without these courses are frantically trying to p...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2000
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9669 https://ink.library.smu.edu.sg/context/sis_research/article/10669/viewcontent/E_Business_Curriculum_In_Action_at_the_University_of_Nebraska___Lincoln.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Offering e-business/e-commerce courses no longer provides competitive advantages. They are now a competitive necessity. Schools already offering the courses are continuously refining the curriculum to keep up with the innovations in the area. Schools without these courses are frantically trying to put one together. Irrespective of whether a school is a leader or a lagger, all schools face the same problem -- how to keep the ebusiness curriculum up-to-date and relevant to industry. This article looks at the e-business curriculum at the University of Nebraska-Lincoln. It presents our curriculum objectives and the lessons learned. |
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