Human-AI synergy in survey development : Implications from Large Language Models in business and research
This study examines the novel integration of Large Language Models (LLMs) into the survey development process in business and research through the development and evaluation of the Behavioral Research ASSistant (BRASS) Bot. We first analyzed the traditional scale development process to identify task...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9825 https://ink.library.smu.edu.sg/context/sis_research/article/10825/viewcontent/GAI_Scale_TMIS_final.pdf |
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| Institution: | Singapore Management University |
| Language: | English |