Human-AI synergy in survey development : Implications from Large Language Models in business and research

• Main Authors: KE, Ping Fan, NG, Ka Chung
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Large Language Model; Generative AI; Scale Development; Behavioral Research; Computer Sciences; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/9825; https://ink.library.smu.edu.sg/context/sis_research/article/10825/viewcontent/GAI_Scale_TMIS_final.pdf
• Institution: Singapore Management University

This study examines the novel integration of Large Language Models (LLMs) into the survey development process in business and research through the development and evaluation of the Behavioral Research ASSistant (BRASS) Bot. We first analyzed the traditional scale development process to identify task...