Efficacy of social media utilization by public accounting firms: Findings and directions for future research

• Main Authors: ESCHENBRENNER, B., NAH, Fiona Fui-hoon, TELAPROLU, V.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: social media; public accounting firms; knowledge sharing; branding and marketing; socialization and onboarding; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/9895; https://ink.library.smu.edu.sg/context/sis_research/article/10895/viewcontent/EBSCO_FullText_12_23_2024.pdf
• Institution: Singapore Management University

Social media presents a new platform for businesses to communicate and interact with others, both internally and externally. Social media may be utilized for activities such as sharing success stories and providing industry updates. Although a plethora of opportunities to achieve business objectives...