Information search patterns in e-commerce product comparison services

• Main Authors: NAH, Fiona Fui-hoon, HONG, Weiyin, CHEN, Liqiang, LEE, Hong-Hee
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Databases and Information Systems; E-Commerce; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/9940; https://ink.library.smu.edu.sg/context/sis_research/article/10940/viewcontent/Information_Search_Patterns_pv.pdf
• Institution: Singapore Management University

To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users’ search patterns in product comparison services of e-commerce Web sites. The results s...