Information search patterns in e-commerce product comparison services
To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users’ search patterns in product comparison services of e-commerce Web sites. The results s...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9940 https://ink.library.smu.edu.sg/context/sis_research/article/10940/viewcontent/Information_Search_Patterns_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |