Predicting Item Adoption Using Social Correlation

• Main Authors: CHUA, Freddy Chong-Tat, LAUW, Hady W., LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Databases and Information Systems; E-Commerce; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/1522; https://ink.library.smu.edu.sg/context/sis_research/article/2521/viewcontent/sdm11.pdf
• Institution: Singapore Management University

Users face a dazzling array of choices on the Web when it comes to choosing which product to buy, which video to watch, etc. The trend of social information processing means users increasingly rely not only on their own preferences, but also on friends when making various adoption decisions. In this...