Generative models for item adoptions using social correlation
Users face many choices on the Web when it comes to choosing which product to buy, which video to watch, etc. In making adoption decisions, users rely not only on their own preferences, but also on friends. We call the latter social correlation which may be caused by the homophily and social influen...
Saved in:
Main Authors: | , , |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2013
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/sis_research/1550 https://ink.library.smu.edu.sg/context/sis_research/article/2549/viewcontent/GenerativeModelsItemAdoptionsSocialCorrelation_2013_afv.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |