Generative models for item adoptions using social correlation

• Main Authors: CHUA, Freddy Chong Tat, LAUW, Hady Wirawan, LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Data mining; Database applications; Database management; Information technology and systems; Mining methods and algorithms; Databases and Information Systems; Numerical Analysis and Scientific Computing; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/1550; https://ink.library.smu.edu.sg/context/sis_research/article/2549/viewcontent/GenerativeModelsItemAdoptionsSocialCorrelation_2013_afv.pdf
• Institution: Singapore Management University

Users face many choices on the Web when it comes to choosing which product to buy, which video to watch, etc. In making adoption decisions, users rely not only on their own preferences, but also on friends. We call the latter social correlation which may be caused by the homophily and social influen...