Modeling diffusion in social networks using network properties

Modeling diffusion in social networks using network properties

"Diffusion of items occurs in social networks due to spreading of items through word of mouth and exogenous factors. These items may be news, products, videos, advertisements or contagious viruses. When a user purchases or consumes one of such items, we say that she adopts the item and she beco...

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Bibliographic Details
Main Authors: LUU, Duc Minh, LIM, Ee Peng, HOANG, Tuan Anh, CHUA, Chong Tat Freddy
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Databases and Information Systems
Numerical Analysis and Scientific Computing
Online Access:https://ink.library.smu.edu.sg/sis_research/1545
https://ink.library.smu.edu.sg/context/sis_research/article/2544/viewcontent/C10___Modeling_Diffusion_in_Social_Networks_using_Network_Properties__ICWSM12___Jun12.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/1545
https://ink.library.smu.edu.sg/context/sis_research/article/2544/viewcontent/C10___Modeling_Diffusion_in_Social_Networks_using_Network_Properties__ICWSM12___Jun12.pdf

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