Modeling diffusion in social networks using network properties
"Diffusion of items occurs in social networks due to spreading of items through word of mouth and exogenous factors. These items may be news, products, videos, advertisements or contagious viruses. When a user purchases or consumes one of such items, we say that she adopts the item and she beco...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1545 https://ink.library.smu.edu.sg/context/sis_research/article/2544/viewcontent/C10___Modeling_Diffusion_in_Social_Networks_using_Network_Properties__ICWSM12___Jun12.pdf |
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| Institution: | Singapore Management University |
| Language: | English |