Modeling diffusion in social networks using network properties

• Main Authors: LUU, Duc Minh, LIM, Ee Peng, HOANG, Tuan Anh, CHUA, Chong Tat Freddy
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/1545; https://ink.library.smu.edu.sg/context/sis_research/article/2544/viewcontent/C10___Modeling_Diffusion_in_Social_Networks_using_Network_Properties__ICWSM12___Jun12.pdf
• Institution: Singapore Management University

"Diffusion of items occurs in social networks due to spreading of items through word of mouth and exogenous factors. These items may be news, products, videos, advertisements or contagious viruses. When a user purchases or consumes one of such items, we say that she adopts the item and she beco...