Predicting Item Adoption Using Social Correlation
Users face a dazzling array of choices on the Web when it comes to choosing which product to buy, which video to watch, etc. The trend of social information processing means users increasingly rely not only on their own preferences, but also on friends when making various adoption decisions. In this...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1522 https://ink.library.smu.edu.sg/context/sis_research/article/2521/viewcontent/sdm11.pdf |
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| Institution: | Singapore Management University |
| Language: | English |