HCI in Business, Government, and Organizations: eCommerce and Innovation: Third International Conference, HCIBGO 2016, Toronto, Canada, July 17-22: Proceedings, Part I

• Main Authors: NAH, Fiona Fui-hoon, TAN, Chuan-Hoo
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Databases and Information Systems; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/10033
• Institution: Singapore Management University

With the rapidly development of Internet and e-commerce in recent years, broaden business into multicultural marketplaces is easier and more profitable, and an important step for a firm to exploit its new markets is to launch proper websites to communicate with customers in different areas. Culture is so diversified that the design strategies of website for different countries should be localized according to each culture. As a result, in this study, we will conduct a review based on the pervious scattered website localization design strategies and classify them into different cultural dimensions. Such classification can be a summary of the current studies on website localization, an indication for detecting future studies in this area, as well as a guideline for designing website in different cultures.