HCI in Business, Government, and Organizations: eCommerce and Innovation: Third International Conference, HCIBGO 2016, Toronto, Canada, July 17-22: Proceedings, Part I

• Main Authors: NAH, Fiona Fui-hoon, TAN, Chuan-Hoo
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Databases and Information Systems; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/10033
• Institution: Singapore Management University

With the rapidly development of Internet and e-commerce in recent years, broaden business into multicultural marketplaces is easier and more profitable, and an important step for a firm to exploit its new markets is to launch proper websites to communicate with customers in different areas. Culture...