Trust relationship prediction using online product review data

• Main Authors: MA, Nan, LIM, Ee Peng, NGUYEN, Viet-An, SUN, Aixin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Trust prediction; Web of trust; Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/490; https://ink.library.smu.edu.sg/context/sis_research/article/1489/viewcontent/p47.pdf
• Institution: Singapore Management University

Trust between users is an important piece of knowledge that can be exploited in search and recommendation.Given that user-supplied trust relationships are usually very sparse, we study the prediction of trust relationships using user interaction features in an online user generated review application context. We show that trust relationship prediction can achieve better accuracy when one adopts personalized and cluster-based classification methods. The former trains one classifier for each user using user-specific training data. The cluster-based method first constructs user clusters before training one classifier for each user cluster. Our proposed methods have been evaluated in a series of experiments using two datasets from Epinions.com. It is shown that the personalized and cluster-based classification methods outperform the global classification method, particularly for the active users.