Do you trust to get trust? A study of trust reciprocity behaviors and reciprocal trust prediction

• Main Authors: NGUYEN, Viet-An, LIM, Ee Peng, TAN, Hwee Hoon, JIANG, Jing, SUN, Aixin
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2010
• 主題: trust reprocity; trust prediction; trust behavior; trust network; Databases and Information Systems; Numerical Analysis and Scientific Computing; Organizational Behavior and Theory
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/510; https://ink.library.smu.edu.sg/context/sis_research/article/1509/viewcontent/95521ddac221757e8e4fbd88293f18a819a7.pdf

Trust reciprocity, a special form of link reciprocity, exists in many networks of trust among users. In this paper, we seek to determine the extent to which reciprocity exists in a trust network and develop quantitative models for measuring reciprocity and reciprocity related behaviors. We identify...