Overcoming the J-shaped Distribution of Product Reviews
While product review systems that collect and disseminate opinions about products from recent buyers (Table 1) are valuable forms of word-of-mouth communication, evidence suggests that they are overwhelmingly positive. Kadet notes that most products receive almost five stars. Chevalier and Mayzlin a...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/780 http://dx.doi.org/10.1145/1562764.1562800 |
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| Institution: | Singapore Management University |
| Language: | English |