Overcoming the J-shaped Distribution of Product Reviews

• Main Authors: HU, Nan, ZHANG, Jennifer, Pavlou, Paul
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Communication Technology and New Media; Computer Sciences
• Online Access: https://ink.library.smu.edu.sg/sis_research/780; http://dx.doi.org/10.1145/1562764.1562800
• Institution: Singapore Management University

While product review systems that collect and disseminate opinions about products from recent buyers (Table 1) are valuable forms of word-of-mouth communication, evidence suggests that they are overwhelmingly positive. Kadet notes that most products receive almost five stars. Chevalier and Mayzlin a...