An empirical analysis of mobile voice service and SMS: A structural model
In addition to the wireless telephony boom, a similar exponential increasing trend in wireless data service - short message service (SMS) - is visible as technology advances. We develop a structural model to understand how mobile users behave, especially how they consume voice, and services. Specifi...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/887 https://ink.library.smu.edu.sg/context/sis_research/article/1886/viewcontent/EmpiricalAnalysisMobileVoiceSMS_Service_2007_ICIS.pdf |
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| Institution: | Singapore Management University |
| Language: | English |