Mining relationship graphs for effective business objectives

• Main Authors: ONG, Kok-Leong, LIM, Ee Peng, NG, Wee-Keong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2002
• Subjects: Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/979; https://ink.library.smu.edu.sg/context/sis_research/article/1978/viewcontent/Ong2002_Chapter_MiningRelationshipGraphsForEff.pdf
• Institution: Singapore Management University

Modern organization has two types of customer profiles: active and passive. Active customers contribute to the business goals of an organization, while passive customers are potential candidates that can be converted to active ones. Existing KDD techniques focused mainly on past data generated by ac...