Evolutionary Stages of e-Trailers and Retailers: Firm Value Determinants Model

• Main Authors: LEE, Jae Kyu, KANG, Heegoo, LEE, Hoe Kyung, LEE, Hansoo
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2002
• 主題: Electronic commerce; e-tailer; stage theory; retailer; click and mortar; electronic marketing; Computer Sciences; Management Information Systems
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/1153; http://hdl.handle.net/10203/5481

We have studied the evolutionary stages of pure e-tailers, click and mortar (C&M) and brick and mortar (B&M) retailers for three points of time: June 1999, June 2000, and June 2001. To evaluate the dynamic stages of e-tailing business as an innovative venture, we propose four stages: explora...