Effect of Website Characteristics on Consumer Loyalty: A Multilevel Analysis

Effect of Website Characteristics on Consumer Loyalty: A Multilevel Analysis

This paper uses a hierarchical linear modeling approach to examine factors that affect Website effectiveness from a customer viewpoint. Use of hierarchical linear modeling allows analysis of multilevel and cross-level interactions that have not been explicitly considered in previous research. Our p...

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Bibliographic Details
Main Authors: MITHAS, Sunil, RAMASUBBU, Narayan, Krishnan, M. S., Claes, Fornell
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
Subjects:
Website effectiveness
customer relationships
customer satisfaction
online surveys
business value of IT
e-commerce
hierarchical linear modeling (HLM)
Artificial Intelligence and Robotics
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/1186
http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1193&context=icis2003
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/1186
http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1193&context=icis2003

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