Effect of Website Characteristics on Consumer Loyalty: A Multilevel Analysis
This paper uses a hierarchical linear modeling approach to examine factors that affect Website effectiveness from a customer viewpoint. Use of hierarchical linear modeling allows analysis of multilevel and cross-level interactions that have not been explicitly considered in previous research. Our p...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1186 http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1193&context=icis2003 |
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| Institution: | Singapore Management University |
| Language: | English |