An experimental investigation of halo effects in satisfaction measures of service attributes

An experimental investigation of halo effects in satisfaction measures of service attributes

10.1108/09564239510091358

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Bibliographic Details
Main Authors: Wirtz, J., Bateson, J.E.G.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Customer satisfaction
Research
Service
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45138
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/45138

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