An experimental investigation of halo effects in satisfaction measures of service attributes
10.1108/09564239510091358
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Main Authors: | Wirtz, J., Bateson, J.E.G. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45138 |
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Institution: | National University of Singapore |
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