Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-023
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Working Paper/Technical Report |
| Published: |
2018
|
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140435 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |