Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-023
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| Format: | Working Paper/Technical Report |
| Published: |
2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140435 |
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| Institution: | National University of Singapore |
| Summary: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-023 |
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