Reducing halo in satisfaction measures of service attributes

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-026

Saved in:
Bibliographic Details
Main Authors: Wirtz, Jochen, Loh, Kah Lan
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140105
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore