Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-023
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| Format: | Working Paper/Technical Report |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140435 |
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sg-nus-scholar.10635-1404352019-04-23T08:58:20Z Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement Wirtz, Jochen MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-023 1-32 2018-04-19T05:48:28Z 2018-04-19T05:48:28Z 2002-07 Working Paper/Technical Report Wirtz, Jochen (2002-07). Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-023 : 1-32. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140435 Research Paper Series; 2002-023 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-023 |
| author2 |
MARKETING |
| author_facet |
MARKETING Wirtz, Jochen |
| format |
Working Paper/Technical Report |
| author |
Wirtz, Jochen |
| spellingShingle |
Wirtz, Jochen Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement |
| author_sort |
Wirtz, Jochen |
| title |
Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement |
| title_short |
Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement |
| title_full |
Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement |
| title_fullStr |
Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement |
| title_full_unstemmed |
Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement |
| title_sort |
halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/140435 |
| _version_ |
1681097986750283776 |