Mapping Better Business Strategies with GIS
The value of location as a business measure is fast becoming an important consideration for organisations. GIS (Geographical Information Systems), with its capability to manage, display, analyse business information spatially, is emerging as a powerful location intelligence tool. In the US, Starbuck...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/1585 https://ink.library.smu.edu.sg/context/sis_research/article/2584/viewcontent/Mapping_Better_Business_Strategies_with_GIS.pdf |
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| Institution: | Singapore Management University |
| Language: | English |