Mapping Better Business Strategies with GIS

• Main Author: KAM, Tin Seong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: GIS; GeoBusiness; business strategies; business analytics; Business; Databases and Information Systems; Geographic Information Sciences
• Online Access: https://ink.library.smu.edu.sg/sis_research/1585; https://ink.library.smu.edu.sg/context/sis_research/article/2584/viewcontent/Mapping_Better_Business_Strategies_with_GIS.pdf
• Institution: Singapore Management University

The value of location as a business measure is fast becoming an important consideration for organisations. GIS (Geographical Information Systems), with its capability to manage, display, analyse business information spatially, is emerging as a powerful location intelligence tool. In the US, Starbucks, Blockbuster, Hyundai, and thousands of other businesses use census data and GIS software to help them understand what types of people buy their products and services, and how to better market to these consumers. For example, McDonald’s in Japan uses a GIS system to overlay demographic information on maps to help identify promising new store sites. Singapore Management University information systems professor Kam Tin Seong is a strong advocate and promoter of GIS as a tool for doing better business.