Demand Forecasting Using a Growth Model and Negative Binomial Regression Framework

• Main Authors: ONG, Cally Yeru, CHOY, Murphy, CHEONG, Michelle L. F.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Growth models; watch industry; sales forecasting; MITB student; Computer Sciences; Operations Research, Systems Engineering and Industrial Engineering; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/sis_research/1675; https://ink.library.smu.edu.sg/context/sis_research/article/2674/viewcontent/DemandForecasting_GrowthModel_SAS_2013_av.pdf
• Institution: Singapore Management University

In this paper, we look at demand forecasting by using a growth model and negative binomial regression framework. Using cumulative sales, we model the sales data for different wristwatch brands and relate it to their sales and growth characteristics. We apply clustering to determine the distinctive c...