Impact of Multimedia in Sina Weibo: Popularity and Life Span

• Main Authors: ZHAO, Xun, ZHU, Feida, QIAN, Weining, ZHOU, Aoying
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Multimedia; Social network; Information di usion; Microblog; Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/1735; https://ink.library.smu.edu.sg/context/sis_research/article/2734/viewcontent/CWSC_12.pdf
• Institution: Singapore Management University

Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This work provides statistical analysis on how multimedia contents...