From Clickstreams to Searchstreams: Search Network Graph Evidence from a B2B E-Market
Consumers in e-commerce acquire information through search engines, yet to date there has been little empirical study on how users interact with the results produced by search engines. This is analogous to, but different from, the ever-expanding research on clickstreams, where users interact with st...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1746 https://ink.library.smu.edu.sg/context/sis_research/article/2745/viewcontent/p274_lin.pdf |
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| Institution: | Singapore Management University |
| Language: | English |