From Clickstreams to Searchstreams: Search Network Graph Evidence from a B2B E-Market

• Main Authors: LIN, Mei, LIN, M. F., KAUFFMAN, Robert J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Big data; clickstreams; data mining; graph theory; keyword search; online markets; search behavior; searchstreams.; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/1746; https://ink.library.smu.edu.sg/context/sis_research/article/2745/viewcontent/p274_lin.pdf
• Institution: Singapore Management University

Consumers in e-commerce acquire information through search engines, yet to date there has been little empirical study on how users interact with the results produced by search engines. This is analogous to, but different from, the ever-expanding research on clickstreams, where users interact with st...