Business and data analytics: New innovations in the management of e-commerce

The success of many different kinds of e-business operations depends on data and information, and how they are used to optimize operations, drive sales and marketing, and grow the business. The ability to manage and safeguard data as a strategic asset, transform it into actionable information, and u...

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Bibliographic Details
Main Authors: KAUFFMAN, Robert J., SRIVASTAVA, Jaideep, VAYGHAN, Jamshid
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/1752
https://ink.library.smu.edu.sg/context/sis_research/article/2751/viewcontent/1_s2.0_S1567422312000051_main__1_.pdf
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Institution: Singapore Management University
Language: English