Business and data analytics: New innovations in the management of e-commerce
The success of many different kinds of e-business operations depends on data and information, and how they are used to optimize operations, drive sales and marketing, and grow the business. The ability to manage and safeguard data as a strategic asset, transform it into actionable information, and u...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1752 https://ink.library.smu.edu.sg/context/sis_research/article/2751/viewcontent/1_s2.0_S1567422312000051_main__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |