A dominant logic view of managing IT innovation

With rapid technological advances and increased competition, managing innovation has become increasingly challenging. There are two possible causes for the innovation project failure. First, owing to incomplete market information, poor product management decision is made that may result in delayed m...

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Bibliographic Details
Main Author: PAN, Gary
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
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Online Access:https://ink.library.smu.edu.sg/soa_research/1680
https://ink.library.smu.edu.sg/context/soa_research/article/2707/viewcontent/DominantLogicView_2017.pdf
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Institution: Singapore Management University
Language: English