A dominant logic view of managing IT innovation

• Main Author: PAN, Gary
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: innovation; dominant logic; information filter; routine; case study; Accounting; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/soa_research/1680; https://ink.library.smu.edu.sg/context/soa_research/article/2707/viewcontent/DominantLogicView_2017.pdf
• Institution: Singapore Management University

With rapid technological advances and increased competition, managing innovation has become increasingly challenging. There are two possible causes for the innovation project failure. First, owing to incomplete market information, poor product management decision is made that may result in delayed m...