A dominant logic view of managing IT innovation
With rapid technological advances and increased competition, managing innovation has become increasingly challenging. There are two possible causes for the innovation project failure. First, owing to incomplete market information, poor product management decision is made that may result in delayed m...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Online Access: | https://ink.library.smu.edu.sg/soa_research/1680 https://ink.library.smu.edu.sg/context/soa_research/article/2707/viewcontent/DominantLogicView_2017.pdf |
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| Institution: | Singapore Management University |
| Language: | English |