Consumer Micro-behavior and TV Viewership Patterns: Data Analytics for the Two-way Set-top box

Consumer Micro-behavior and TV Viewership Patterns: Data Analytics for the Two-way Set-top box

Consumer behavior patterns related to home digital media use are changing due to technological innovations. We examine them in the presence of two-way cable television (CATV) settop boxes. They permit viewers to change channels, switch to the Internet, and order paid programming, among other functio...

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Bibliographic Details
Main Authors: CHANG, Ray M., KAUFFMAN, Robert J., SON, Insoo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Cable TV
consumer behavior
cluster analysis
data analytics
entertainment
preferences
TV channels
viewing patterns.
Computer Sciences
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/1759
https://ink.library.smu.edu.sg/context/sis_research/article/2758/viewcontent/p272_chang.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/1759
https://ink.library.smu.edu.sg/context/sis_research/article/2758/viewcontent/p272_chang.pdf

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