How Can Consumer Preferences Be Leveraged for Targeted Upselling in Cable TV Services?

How Can Consumer Preferences Be Leveraged for Targeted Upselling in Cable TV Services?

Internet TV has attracted a significant amount of attention from the conventional cable TV service providers, by providing customized TV programs at preferred time slots. The cable TV service providers are seeking to retain their customers by giving them a better experience: by understanding their c...

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Bibliographic Details
Main Author: Bing Tian DAI
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Cable TV
customer targeting
data mining
retail telecom services
viewership pattern
Computer Sciences
Recreation Business
Online Access:https://ink.library.smu.edu.sg/sis_research/3466
https://ink.library.smu.edu.sg/context/sis_research/article/4467/viewcontent/C90___HOW_CAN_CONSUMER_PREFERENCES_BE_LEVERAGED_FOR_TARGETED_UPSELLING_IN_CABLE_TV_SERVICES__PTC2014_.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/3466
https://ink.library.smu.edu.sg/context/sis_research/article/4467/viewcontent/C90___HOW_CAN_CONSUMER_PREFERENCES_BE_LEVERAGED_FOR_TARGETED_UPSELLING_IN_CABLE_TV_SERVICES__PTC2014_.pdf

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