How Can Consumer Preferences Be Leveraged for Targeted Upselling in Cable TV Services?

• Main Author: Bing Tian DAI
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Cable TV; customer targeting; data mining; retail telecom services; viewership pattern; Computer Sciences; Recreation Business
• Online Access: https://ink.library.smu.edu.sg/sis_research/3466; https://ink.library.smu.edu.sg/context/sis_research/article/4467/viewcontent/C90___HOW_CAN_CONSUMER_PREFERENCES_BE_LEVERAGED_FOR_TARGETED_UPSELLING_IN_CABLE_TV_SERVICES__PTC2014_.pdf
• Institution: Singapore Management University

Internet TV has attracted a significant amount of attention from the conventional cable TV service providers, by providing customized TV programs at preferred time slots. The cable TV service providers are seeking to retain their customers by giving them a better experience: by understanding their c...