How Can Consumer Preferences Be Leveraged for Targeted Upselling in Cable TV Services?
Internet TV has attracted a significant amount of attention from the conventional cable TV service providers, by providing customized TV programs at preferred time slots. The cable TV service providers are seeking to retain their customers by giving them a better experience: by understanding their c...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/3466 https://ink.library.smu.edu.sg/context/sis_research/article/4467/viewcontent/C90___HOW_CAN_CONSUMER_PREFERENCES_BE_LEVERAGED_FOR_TARGETED_UPSELLING_IN_CABLE_TV_SERVICES__PTC2014_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |