The impact of smartphone adoption on consumers’ switching behavior in broadband and cable TV services

The impact of smartphone adoption on consumers’ switching behavior in broadband and cable TV services

The emergence of smartphones has brought a technology disruption to the telecom business. Due to the various services offered in association with smartphones, people can surf the web or watch TV. This research is related to telecom services overall, and has the goal of finding the impact of smartpho...

Full description

Saved in:
Bibliographic Details
Main Author: JUNG, Gwangjae
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Telecom services
consumer choice
quasi-experimental design
computational social science
substitution
complementarities
Communication Technology and New Media
Numerical Analysis and Scientific Computing
Online Access:https://ink.library.smu.edu.sg/sis_research/3484
https://ink.library.smu.edu.sg/context/sis_research/article/4485/viewcontent/C40___The_Impact_of_Smartphone_Adoption_on_Consumers__Switching_Behaviour__PTC2013_.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/3484
https://ink.library.smu.edu.sg/context/sis_research/article/4485/viewcontent/C40___The_Impact_of_Smartphone_Adoption_on_Consumers__Switching_Behaviour__PTC2013_.pdf

Similar Items