The impact of smartphone adoption on consumers’ switching behavior in broadband and cable TV services
The emergence of smartphones has brought a technology disruption to the telecom business. Due to the various services offered in association with smartphones, people can surf the web or watch TV. This research is related to telecom services overall, and has the goal of finding the impact of smartpho...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/3484 https://ink.library.smu.edu.sg/context/sis_research/article/4485/viewcontent/C40___The_Impact_of_Smartphone_Adoption_on_Consumers__Switching_Behaviour__PTC2013_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |