Consumer Informedness and Firm Information Strategy

Consumer Informedness and Firm Information Strategy

Consumer informedness plays a critical role in determining consumer choice in the presence of infor-mation technology (IT) deployed by competing firms in the marketplace. Using data collected through a series of stated choice experiments in two different research contexts, we examine how consumer ch...

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Bibliographic Details
Main Authors: LI, Ting, KAUFFMAN, Robert J., VAN HECK, Eric, VERVEST, Peter, DELLAERT, Benedict G.C.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Choice
information strategy
informedness
price and product information
stated choice experiment
willingness-to-pay
Business
Computer Sciences
Online Access:https://ink.library.smu.edu.sg/sis_research/2194
http://dx.doi.org/10.1287/isre.2014.0521
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2194
http://dx.doi.org/10.1287/isre.2014.0521

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