Consumer Informedness and Firm Information Strategy
Consumer informedness plays a critical role in determining consumer choice in the presence of infor-mation technology (IT) deployed by competing firms in the marketplace. Using data collected through a series of stated choice experiments in two different research contexts, we examine how consumer ch...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2194 http://dx.doi.org/10.1287/isre.2014.0521 |
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| Institution: | Singapore Management University |
| Language: | English |