Content sampling, household informedness, and the consumption of digital information goods
Technology and media are delivering content that is transforming society. Providers must compete for consumer attention to sell their digital information goods effectively. This is challenging, since there is a high level of uncertainty associated with the consumption of such goods. Service provider...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4137 https://ink.library.smu.edu.sg/context/sis_research/article/5140/viewcontent/Content_Sampling_Household_Informedness_and_the_Consumption_of_Digital_Information_Goods.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |